Fit to Scale

GTM Self-Diagnosis · 18 questions · ~7 minutes

Is your GTM ready to scale beyond the founder?

Most early-stage companies do not struggle because of a lack of activity. They struggle because ICP clarity, positioning, sales execution and product strategy are not yet aligned.

This self-diagnosis identifies the highest-leverage gaps across five dimensions and gives you an instant readiness score with practical next steps — no email required.

  • ICP & Positioning
  • Sales Narrative & Commercial Clarity
  • Product-Market Fit Signals
  • Sales Execution & Forecastability
  • Founder Dependency

0 of 18 answered

1. ICP & Positioning

3 questions

  1. Question 1

    Can you describe your ICP in one sentence, including explicit disqualification criteria?

  2. Question 2

    Does your website clearly state who your solution is for?

  3. Question 3

    Of your last 10 won deals, how many fit the same ICP?

2. Sales Narrative & Commercial Clarity

4 questions

  1. Question 4

    Can your team clearly explain why customers buy from you instead of competitors?

  2. Question 5

    Can every customer-facing employee explain your primary use case in one sentence?

  3. Question 6

    Can your team explain the business impact and ROI of your solution?

  4. Question 7

    Does your website explicitly communicate use case, value proposition and ROI?

3. Product-Market Fit Signals

4 questions

  1. Question 8

    Can prospects self-qualify before speaking to sales?

  2. Question 9

    Do new deals regularly require custom features or one-off development work?

  3. Question 10

    Does the product roadmap clearly connect releases to business outcomes?

  4. Question 11

    Can customers articulate the value of your product in similar language?

4. Sales Execution & Forecastability

4 questions

  1. Question 12

    Do deals repeatedly stall at the same stage without a clear reason?

  2. Question 13

    Is pricing a recurring objection during sales conversations?

  3. Question 14

    Are deals scored using objective stage criteria?

  4. Question 15

    What was forecast accuracy last quarter (commit vs actual)?

5. Founder Dependency

3 questions

  1. Question 16

    What percentage of pipeline is generated without founder involvement?

  2. Question 17

    Can deals close without founder involvement?

  3. Question 18

    Can a new sales hire become productive within 90 days using existing systems and messaging?

Answer all 18 questions to unlock your score.

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