Fit to Scale · GTM for founder-led B2B SaaS

Help buyers justify the budget for your product.

When pricing becomes the conversation, the value chain wasn't clear enough.

Buyers like the product but can't defend the spend — so deals stall in procurement or shrink in negotiation. Fit to Scale builds the pricing anchors, ROI narrative and business case your champion needs to win the internal argument on your behalf.

Fix my pricing & business case

Liked, but not bought.

'We love it, but it's expensive' — with no anchor to argue against.
Deals stall in procurement or legal, not in the product.
Discounting is the default way to move a deal.
Your champion can't articulate the ROI to their CFO.
Pricing feels like a number you defend, not a logic you present.

Price objections are value-clarity objections.

When the business impact stays vague, price has nothing to attach to — so it floats, and the buyer benchmarks it against the cheapest comparison they can find. The fix isn't a lower number; it's a clearer chain from your product to their outcome.

A business case the buyer can defend internally does more for win rate than any discount.

Pricing as logic, not a number.

We build the commercial levers so price maps to value:

Business case & value proposition

The quantified outcome the price attaches to.

Pricing logic

Anchors, packaging and tiers that reflect value, not cost-plus.

ICP & positioning

Who values it enough to pay.

MVP & clear use case

The outcome that carries the ROI.

Sales narrative

The story that makes the price feel inevitable.

Qualification

Filtering for budget reality early, not at the end.

Restructuring delivery and commercial model — from custom builds to a scalable subscription — is what made high-value insurance deals closeable and repeatable.

CS-IIISaaS / Insurance

Situation. Highly customised sales software requiring per-client hardware adaptation; slow time-to-market, only large projects viable, hard to close without traction.

Move. We shifted from custom builds to a browser-based SaaS product with limited customisation and a scalable subscription model.

Result. First €200K client closed in 3 months; entry into larger, reputable insurance accounts.

CS-IAI / SaaS / Media

Situation. Post-crisis team running three products across B2C and B2B; founder-driven, opportunistic sales; no clear ICP or value proposition.

Move. We defined a sharp ICP, shut down the B2C line, and merged two products into one focused offering.

Result. €2.5M new investment secured, merger with a competitor, €2M pipeline generated, €600K ARR closed.

How we fix it

Pricing work sits inside the diagnosis and the 10-week program. On its own it's a focused engagement; in context it's the lever that often unlocks the others. You leave with pricing logic, an ROI narrative, and a procurement-ready business case.

How we rebuild the system — six-block Fit to Scale program over 10 weeks

This is not sales theater.

We do not promise:

fully AI-automated pipelines
hypergrowth or '10x scaling'
guaranteed revenue
No magic number that fixes everything.

We deliver:

GTM clarity
market-fit direction and alignment
an executable, scalable GTM system fit to your product and industry

The goal is not to look scalable — the goal is to become scalable.

Start with clarity.

The 10-week Fit-to-Scale program is not a pitch call. It's a structured analysis of where your pipeline breaks, a layout of how to fix the misalignment, and a system to scale sales. If there's no fit, I'll tell you directly.

Fix my pricing & business case

I'll show you where your pipeline breaks — and how to fix it.

Dr. Denis Jung

Founder, Fit to Scale

Fix the Pipeline

One more thing

Stuck on price?

A short breakdown of why deals stall on budget — and how to make the spend defensible.

Fix my pricing & business case