Fit to Scale — GTM Insights
You built the company. Now build the GTM engine that runs without you.
Field-tested playbooks for founder-led B2B companies between €1M and €15M ARR. Honest diagnostics. No frameworks-for-the-sake-of-frameworks.
Where founders get stuck
Founder-led sales
When founder-led sales hits its ceiling
The four warning signs your pipeline is built on you — and what to build instead before growth stalls.
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First sales hire
Why your first sales hire usually fails
Most founder-led companies hire too senior, too early, or with no playbook. The five mistakes — and the hire that actually works.
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Diagnostic
GTM Readiness Assessment
A 5-minute diagnostic across pricing, pipeline, hiring readiness, and conversion economics.
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Fractional leadership
When (and when not) to hire a fractional CSO
Fractional Chief Sales Officers are the right move for some companies and the wrong move for others. Here's the line.
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GTM consulting — by angle
Flagship
Founder-led → scalable sales engine
Turn founder-led sales into a repeatable engine your team can run.
Hiring
Before your first sales hire
Pressure-test your sales readiness before a senior hire burns 6–12 months of runway.
Leadership
Fractional CSO
Senior GTM leadership before you're ready for a full-time CSO.
Diagnostic
GTM Diagnostic
Find the constraint before you spend more on sales, ads, or hiring.
Outbound
Outbound Validation
Validate ICP and message with real market response — not internal opinion.
Positioning
Positioning for Technical SaaS
Translate technical capability into a buyer-language value story.
Process
Sales Process & Qualification
Stop polite-interest deals from clogging the pipeline.
Pricing
Pricing & Business Case
Map price to value so it stops being the conversation.
Series A
Series A GTM Readiness
What investors actually look for in your GTM before a Series A.
AI
AI-Assisted Prospect Research
Per-account hypotheses at scale — relevance by design, not personalisation tokens.
Playbook
Founder Sales Playbook
Turn founder intuition into a sales playbook your team can actually use.
Overview
B2B SaaS GTM Consultant
All angles of the Fit to Scale method, in one place.
Written by
Dr. Denis Jung
Founder, Fit to Scale
13+ years building and scaling B2B revenue organizations globally. Fit to Scale advises founder-led companies through the transition from founder-led sales to a scalable sales system.
Connect on LinkedIn →Ready to scale beyond the founder?
Book a 30-minute GTM diagnostic. No pitch — you'll leave with at least two concrete moves to make this quarter.